Bounty Advert (2009)

November 3, 2009

‘Englishness’ and the High Class.

Filed under: Uncategorized — josephlandrethsmithcmp @ 9:54 pm
‘The Carry on‘ Films and therefore ‘The Bounty Carry on Cleaning‘ advertisement both highlight the two main stereotypes in British Culture. The Cockney, and the Posh or more appropriately: the low class and the high class.

The high class is usually associated with Royalty, the United Kingdom is renowned for it’s Monarchy as it recognizes 16 nations in it’s Commonwealth (www.newworldencyclopedia.org/entry/Monarchy). The Queen’s stereotypical activities and the phenomenal propaganda that follows her, has been captured, revamped, and twisted by the remaining high class. The movement practices afternoon tea, country walks and manor gatherings among other events. In the opening of ‘Carry on Cleaning‘ we see the gathering in the large manor house highlighted by the grand double doors opened by a butler type character. We are also exposed to the extravagant wedding cake and typical array of items found during classic, English afternoon tea. This not only establishes the occasion in ‘Carry on Loving’ (1970), in which the advertisement is rooted, but also brings ‘Englishness‘ (word from Sunday Times November 25, 2007, by Jeremy Clarkson) to the spot light.

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